Torchingale is a brand and product studio for mobile apps. We start from a blank page and build everything an app needs to stand out: the name, the identity, the product and the launch. Then we keep it climbing.
Cozy, because focus comes easier when you feel comfortable. Pomodoro, the classic 25-minute work rhythm named after a tomato-shaped kitchen timer. Put together: a rhythm you actually want to sit down with.
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The timer ring is the whole icon, with one quarter lit: a session already under way. We left out the tomato, the clock and the coffee cup on purpose. Warm light in a dark room says focus without needing an object to explain it.
Rana is Latin for frog. It comes from the "eat the frog" idea: if your first job of the day is to eat a live frog, nothing worse can happen afterwards. The app keeps that frog in front of you.
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A single lily pad on the still green of a pond. In Rana every task is a frog sitting on a lily pad, and the pond is your day. The pad is where today's frog waits for you.
Evrak is Turkish for documents and paperwork, from the Arabic for leaves of paper. Eureka is Greek for "I have found it". Evraka is the moment you finally find the file you knew was somewhere on your phone.
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A magnifying lens whose top-right edge lifts and rolls over like the edge of a papyrus scroll. The lens is the sheet of paper, so search and documents are one shape, not two objects side by side. Every end is round, in a matte gradient from papyrus gold to ochre on warm charcoal.
Lock, as in locking a thought in place. The extra c makes the name distinctive, as if the word itself is holding on a little tighter.
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The doubled c of the name, drawn as an open shackle with a keyhole inside. It reads as a letter and as a lock at once: a note locked to your lock screen until you mark it done.
From Chinese 如月: "like the moon". The moon is always there, changes in phases and is shared by two people looking at the same sky from different places.
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Two strands, one gold and one periwinkle, crossing at a single point of light on a night-blue ground. Two separate lives that meet in one shared moment, under the same moon the name comes from.
Strategy, identity, product and launch under one roof, each shown with work that is live today.
Naming
Rana is Latin for frog, because the app is built on the eat-the-frog method: do your hardest task first. See Rana
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Cozydoro’s icon is its own timer ring with one quarter lit, a session in progress. Warm light in a dark room, no objects. See Cozydoro
Visual identity
Ruyue, an app for couples, avoids gendered colours on purpose: no pink-and-blue and no pure black. See Ruyue
Product
One Flutter codebase that feels native on both platforms, with Live Activities, widgets and picture-in-picture where they help. See Cozydoro
Engineering
Rana’s points are calculated on our server, and the database itself allows only one frog at a time. See Rana
Privacy
Locck works without an account and keeps notes in an encrypted database on the phone. See Locck
Launch
Store pages, screenshots and release notes for every language. Locck ships in 71 of them. See Locck
A clear price, before any code
Every project starts from a €1,500 baseline that covers setup, testing and store submission, plus €200 for each screen. Each feature you choose adds its own line, and the estimator shows all of them.
We study the problem, the people the app is for and the market it enters, and agree on what success looks like.
Strategy and scope
A written plan with positioning, screens, features, timeline and a price range, agreed before development starts.
Identity, design and build
Name, icon, palette and type first, then designs you can tap through, then the iOS and Android apps with test builds along the way.
Launch and growth
Store pages in every language, submission and release, then updates, fixes and improvements as the app grows.
Senior hands on every project
No account managers and no hand-offs. The people who shape your brand are the people who design, build and launch it, and we reply within two business days.
